Loyalty startups, beware: Belly lands in Bay Area with its quirky perks

Belly today arrived in San Francisco with 150 partner merchants ready to go live with quirky digital loyalty programs.

Andreessen Horowitz bets big on Belly, an offbeat consumer-loyalty startup

What started as a quirky loyalty program at one Chicago comic hideaway has spread to 1,400 locations in nine months, and can now count on the loyalty of one of Silicon Valley’s hottest venture capital firms.

Belly, a digital loyalty …

Groupon co-founders invest $1M-plus into an anti-Groupon: Belly

Belly, a loyalty and customer rewards program for small and medium sized businesses, launched today in Chicago, announcing it has received more than $1 million in seed capital from Lightbank, the firm owned by the co-founders of Groupon.

In a …