The DeanBeat: Will your game company survive the zombie apocalypse?

The Electronic Entertainment Expo (E3) video game trade show in Los Angeles was full of glitzy press conferences (like Ubisoft’s, pictured above). So many big companies were acting like it was business as usual. They showed games that were the third or fourth in the series on the same generation of game consoles. One very well-known game developer came up to me and said, “I wonder if any of this is going to matter. There is so much change happening in the industry that is going to make this all irrelevant.”

The DeanBeat: GamesBeat 2012 in July will focus on disruption, change, and innovation

We’ve unveiled our first speakers and other details for our fourth annual game conference, GamesBeat 2012. Our roster of speakers includes Will Wright, creator of blockbuster video games from Sim City to The Sims and Spore. Wright is now the founder of transmedia think tank called Stupid Fun Club. His next big project is based on what he calls “personal gaming,” where a game can be customized to the tastes and habits of an individual player.