Social media’s impact on television watching is small compared to traditional marketing and communications but has the potential to grow quickly, according to new findings from a study conducted by the Center for Research Excellence (CRE).
Contrary to what it sounds like, Twitter’s acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Twitter is dead set on playing a vital role in the media industry, which is why rumors of its latest acquisition would make a lot of sense.
The post-game analysis from the social media set is rolling in, and it seems like the Oscars, while big, didn’t manage to generate nearly as much conversation as The Grammys or Superbowl.
Super Bowl 46 is history now and here’s a roundup of all of the internet-related reports. Roughly 100 million watch the Super Bowl every year, making it one of the most viewed events in the world.