YuMe grabs $11.9M, video advertising industry seeing more action

YuMe, a video advertising network, has raised $11.9 million in funding, according to a Form D filed with the SEC.

A YuMe spokesperson told VentureBeat the company is not ready to comment.

YuMe connects advertisers and video content creators, so videos appearing on mobile devices, computers, or connected televisions can include advertising revenue in their monitization plans. It uses the “ACE Relevance Engine,” which pairs relevant video content to an ad with the right message. … Continue Reading

Video ad startup BrightRoll nabs $30M round

Digital video advertising startup BrightRoll has secured a new $30 million round of funding, the company announced today.

BrightRoll is a video advertising network that boasts over 70 million unique viewers per month, which is more than Hulu, ABC, CBS, FOX and NBC combined. Its service allows clients to run and monitor multiple video ad campaigns across several mobile and web platforms. BrightRoll currently manages 2.25 billion video ads per month, or nearly 1 out … Continue Reading