‘Broforce’: 7 startup CEOs now working (out) at Salesforce.com (gallery)

Salesforce, the enterprise software giant, has been on a buying spree, and in recent years, it has welcomed almost a dozen dashing founders and CEOs into its corporate sanctuary in San Francisco. Here are seven of them.

Salesforce completes $689M Buddy Media buy, debuts Communities social network

Cloud software powerhouse Salesforce has completed its $689 million cash and stock acquisition of Buddy Media, the company announced today. It has also launched Salesforce Communities, a private social network for interactions between users, customers, and partners.

Are your brand’s tweets too hot for kids? Age-screening tool comes to the rescue

Content too hot for Twittering youngsters? Buddy Media to the rescue.

The social media analytics firm, which was recently acquired by Salesforce, is today releasing a free age-screening tool for brands that was developed in partnership with Twitter.

The gatekeeper …

Twitter marketers: why almost everything you know from Facebook is wrong

Are you an expert Facebook marketer? If so, that could be bad news, because when it comes to Twitter, everything you know is wrong. Well, many things.

Buddy Media, the social media engagement company, recently completed a study of 320 …

Salesforce buys Buddy Media for $689M to become a marketing powerhouse

Confirming rumors from last week, enterprise cloud computing titan Salesforce said today that it has agreed to purchase New York City-based Buddy Media for $689 million.

Buddy Media offers social media analytics for some of the biggest brands in the …

Salesforce in talks to buy Buddy Media for over $800M, report says

Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report.

Buddy Media helps many major brands manage their Facebook, Twitter, LinkedIn, and Google+ …

Buddy Media CEO explains the new-new Facebook marketing

Hot off an acquisition, Buddy Media CEO Mike Lazerow took some time during South By Southwest interactive to chat about how Facebook’s changes to branded Pages are having a huge impact on social media marketing.

With a recent overhaul to …

Top retailers saw big holiday traffic gains thanks to Facebook marketing (research)

“Facebook makes our life so much better,” Buddy Media CEO Michael Lazerow said at the Digital Life Design conference in Munich today.

The “our” he speaks of may actually apply more directly to brands embracing the social network for social …

Namely raises $1M to help ad agencies battle tech startups for talent

Turnover has always been a problem at top advertising agencies. But these days the designers and developers needed to create rich media campaigns are also being lured away from Madison Avenue by the booming New York tech scene.

“Retaining top …

Buddy Media seals $54M funding deal for social media marketing

Buddy Media, a company that sells social media management software, has announced a $54 million round of funding.

Buddy Media advertises its platform as “power tools for Facebook.” The platform allows brands to update content on various pages as well …