The company, which competes with the Cisco owned WebEx and Citrix‘s GoToMeeting, is trying to be the less clunky, more integrated option for all kinds of businesses with video conferencing needs. Up to 25 people can interact with the video as a participant or a viewer, and can toggle between the two. The technology exists not as a separate service, like WebEx or GoToMeeting, but rather as code integrated directly into the website. This makes it easier to brand as your own, and since it’s embedded on your website, it’s easier for your participants to find and join the video conference, a criticism of its two main competitors. Businesses can also use Watchitoo to live stream events.