Going all in: How to run a company on 21 apps in the cloud

A lot of companies are debating whether — and what — to move to the cloud. The company I work for, Australia-based Proactive Accountants Network (PAN), made a pretty unusual decision to go all-in on cloud technology and made the leap in a span of 10 weeks, dramatically changing our IT infrastructure. So, for those of you still debating, here’s a look at life on the other side.

Watchitoo is best of WebEx and live streaming, launches layers (exclusive)

The company, which competes with the Cisco owned WebEx and Citrix‘s GoToMeeting, is trying to be the less clunky, more integrated option for all kinds of businesses with video conferencing needs. Up to 25 people can interact with the video as a participant or a viewer, and can toggle between the two. The technology exists not as a separate service, like WebEx or GoToMeeting, but rather as code integrated directly into the website. This makes it easier to brand as your own, and since it’s embedded on your website, it’s easier for your participants to find and join the video conference, a criticism of its two main competitors. Businesses can also use Watchitoo to live stream events.

MeetingBurner aims to disrupt the online meeting biz by giving itself away

Online meeting and webinar startup MeetingBurner wants to do what many companies aim to when they enter a crowded market — undercut the competition by offering a better product at a lower price. The company, which today enters its public beta phase, is in a heck of position to accomplish at least part of this goal because it believes 95 percent of its customers will use the well-featured service completely free.