Shift attacks Salesforce, Adobe with ‘open marketing cloud,’ an app store for digital marketing tools

April 9, 2013 9:48 AM John Koetsier
John Koetsier

Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.

Shift begs to differ.

Pinterest launches Web Analytics for brands, takes one giant leap towards monetization

March 12, 2013 7:08 AM John Koetsier
John Koetsier

This is huge, because brands like Sephora say their Pinterest followers spend 15 times more than their Facebook fans.

Curalate introduces analytics for visual social media on Pinterest and Instagram

February 19, 2013 9:19 PM John Koetsier
John Koetsier

A picture might indeed be worth a thousand words as visual social networks Pinterest and Instagram continue to grow. But how do analytics change when photos say more than text?

Study: Almost 50% of top Pinterest pins link to webpages that don’t exist

December 20, 2012 10:44 AM John Koetsier
John Koetsier

48 percent of the most popular pins on Pinterest lead to expired pages on top retailers brands, according to a new study by Curalate, the social curation company.