Smell-o-vision at last! Domino’s releasing DVDs that smell like pizza

May 17, 2013 7:53 AM John Koetsier
John Koetsier

Pizza and a movie go together like love and marriage, a horse and carriage, right? So Domino's Brazil has hit on a genius marketing campaign: DVDs that smell like pizza.

Video ad for Domino’s Japanese iPhone app is the worst thing you’ll see today

March 8, 2013 7:39 AM Sean Ludwig
Sean Ludwig

There are horrible, terrible ways to advertise a new iPhone app. And then there is this new ad by Domino's.

Navigating from services to products: Detroit Labs follows the Google model

September 14, 2012 7:20 AM John Koetsier
John Koetsier

Can a services company like an app development house become a product company, and, as Silicon Valley VCs typically demand, command high multiples?