Eloqua may become Oracle’s Autonomy, its Achilles’ heel
Guest Post Could Eloqua become Oracle’s Autonomy -- a failed acquisition that undermines Oracle’s entire foundation?
The big risk behind Eloqua’s sale to Oracle
December 20, 2012 1:40 PM
Jennifer Van Grove
Editor's Pick Eloqua's surprise sale to Oracle comes just four months after its initial public offering and follows a strong third quarter. So, why now?
Oracle buys cloud marketing firm Eloqua for $871M
December 20, 2012 6:18 AM
Devindra Hardawar
Oracle's quest to offer cloud services for just about everything continues.
Eloqua CEO talks about how SaaS empowers companies
December 1, 2011 1:20 PM
Sean Ludwig
Marketing automation firm Eloqua is in a “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how the basic SaaS services it provides are transforming business.
For reference, Eloqua offers various …
Dylan’s Desk: How I learned to stop worrying and love “the cloud”
November 29, 2011 3:30 PM
Dylan Tweney
As I write, the VentureBeat offices sit enveloped by a cloud. In all directions, the fog wraps our office building in a soft, gray fuzz, obscuring the views of downtown San Francisco, the bay, and the ocean.
It’s not unlike …
10 disruptive cloud companies we’re excited about
November 28, 2011 12:22 PM
Sean Ludwig
Editor's Pick
There is so much happening right now in emerging cloud computing — the entire economy is being disrupted by the trend.
With publicly-traded giants like Amazon, Google, VMWare, Microsoft, Cisco and Salesforce lurching around with new and improved services that …
Marketo lands $50M from Battery, IVP, InterWest to continue its marketing automation domination
November 16, 2011 4:30 AM
Sean Ludwig
Marketing automation firm Marketo has raised a massive new round of funding — $50 million — that will help it continue assisting companies with aggressive lead and revenue generation, the company announced today.
“We have a phenomenal growth opportunity now,” …
Pardot adds powerful social features into its cloud marketing automation
August 31, 2011 12:00 AM
Sean Ludwig
Pardot on Wednesday announced that it is adding new social networking features into its already strong marketing automation service.
VentureBeat took a little heat last week when it came to the topic of marketing automation after a seemingly innocuous guest …
What the !@#$ is marketing automation?
August 25, 2011 4:52 PM
Dylan Tweney
VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.
The guest post, by Justin Gray of LeadMD, looked innocuous enough at first. To our editors, it at first seemed like a straightforward …
RPM software company Eloqua files $100M IPO
August 24, 2011 4:55 PM
Tom Cheredar
Revenue performance management (RPM) software company Eloqua Limited Wednesday filed an initial public offering estimated at $100 million.
Eloqua’s RPM software solution is a software-as-a-service (SaaS) platform that provides its clients with analytics to help predict revenue performance by tracking …
What’s next for marketing automation: Beyond click-throughs and conversions
Guest Post
Marketing automation is a term you may have heard, but not entirely understood. Get ready to hear the term more, because in recent years, the field has seen big growth, both in the number of companies that use the tools …
How to choose the right marketing automation tools
Guest Post
[Editor's note: VentureBeat received several messages saying this story contains inaccuracies. The following corrections have been made: The description of Pardot has been revised to reflect that the Pardot platform does extend into sales, new information on Genius' customer retention …
