Google will keep the lion's share of mobile ad spend this year. Still, the search giant's stranglehold on ad dollars in mobile is slowly loosening as new players like Facebook come onto the market.
Thanks to Facebook's new mobile ads, the entire mobile ad sector saw a huge boom in 2012.
In yet another financial PR blow, Facebook's revenue estimates from analysts at eMarketer have dropped to around $5 billion for 2012. Previously, the firm forecast revenues of $6 billion for the year.
Are Facebook’s Marketplace ads a waste of cash?
That was one the many questions asked last month when General Motors beat a high-profile retreat from the Facebook ad platform.
But according to a report from marketing research firm eMarketer, General …
Facebook is set for a record-shattering initial public offering and, according to a new report, it will bring in more than $5 billion in advertising revenue this year. But Facebook’s financial future may not be as bright as the eye-popping …
Editor's Pick
For years, Google and Facebook have been waging trench warfare for big-brand ad budgets. Billions of dollars are at up for grabs, and since this money constitutes the bulk of revenue for both companies, the stakes are incredibly high.
Twitter, …
For the first time ever, the total spent on mobile advertising in the U.S. will top $1 billion in 2011.
According to projections from ad intelligence firm eMarketer, brands will spend around $1.23 billion on mobile advertising, up from $743 …
Twitter is on track for nearly $140 million in revenue for 2011, up from a reported $45 million just last year.
These figures come from eMarketer, a digital intelligence firm that keeps a close eye on ad revenues for companies …
