Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.