GamesBeat Only weekly roundup

Here are some of the stories that ran on GamesBeat this week. We’re running more articles exclusively in the GamesBeat section of VentureBeat, particularly when they’re mainly of interest to our game readers. The broader-interest posts will continue to run on VentureBeat as well. Please visit the GamesBeat section to catch up on the latest game news. We’re ramping up our game coverage, so you’ll find a larger amount of deeper news at GamesBeat.

The Facebook gaming boom is fizzling out, analyst firm says

Facebook’s gaming boom has come to an end, according to a report from IHS Screen Digest Media Research. The subject is open to debate and players such as Facebook and Zynga will no doubt dispute this. But IHS Screen Digest has put together an argument that will likely get a lot of attention, as games such as those made by Zynga have driven the growth of the social network…

Bejeweled maker PopCap bets on Facebook casino-game gold rush

Ever since the Justice Department opened the door to the legalization of online gambling, the leading creators of social games are feeling increasingly lucky. PopCap Games just launched Lucky Gem Casino with a collection of seven slot machines themed after its brands such as Bejeweled and Zuma. It marks the entry of the Electronic Arts subsidiary into the increasingly active casino game market.

Your address book is mine: Many iPhone apps take your data

Facebook, Twitter, Instagram, Foursquare, Foodspotting, Yelp, and Gowalla are among a smattering of iOS applications that have been sending the actual names, email addresses and/or phone numbers from your device’s internal address book to their servers, VentureBeat has learned. Several do so without first asking permission, and Instagram and Foursquare only added permissions prompts after the Path flare-up.

Facebook and the big IPO letdown

Facebook’s IPO has raised hopes in Silicon Valley that the tech industry’s days of wine and roses will soon be back with hundreds of startups going public. Even President Obama seems excited. He recently proposed an “IPO on-ramp” to help young, smaller companies go public.

Mobilizing the masses: How Facebook can transform its mobile risk into success

Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.

Lance Tokuda’s SchoolFeed rounds up $1.75M for fast-growing classmates network

Lance Tokuda was looking for an old high school friend, but instead he found his second big social networking startup. The co-founder of game publisher RockYou happened to find an old acquaintance from high school on Classmates.com, which has more than 60 million users. But when he was going to email her, he found that Classmates.com was going to charge him $60 for that privilege.

Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.