Facebook is restricting what pages can have ads one it with a new review process. Sexual, graphic, and violent content will be shut out to advertising.
After years of false starts, 2013 has become the year of mobile advertising.
Guest Post Cheryl Morris is the director of marketing for Nanigans. In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone.
Facebook is hoping to get a lot of feedback initially around bugs, core stability, and performance. All beta testers have to do is use the app as usual. You can also report bugs directly from within the app.
“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
It took it a while, but Facebook has finally come to Windows 8.
App Annie released its May apps index this morning– all apps minus games — and the giants are doing well: Microsoft, Google, Apple, and Facebook are well-represented on the top publisher lists. But there’s also some surprises, and some new entrants to the most-downloaded and highest-grossing app leader lists on iOS and Google Play.
Everyone’s worried about how their data can be collected through government programs, but maybe it’s time to look at how your information is tracked in everyday life.
Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
Social media management utility HootSuite added the most popular online survey tool, SurveyMonkey, to its app directory today, along with real-time visual traffic analysis tool Chartbeat.
And, almost as an aside, the company stated that it has now passed seven million users.
Guest Post To help you make the most of Hadoop, let’s look at the promise of big data analytics, and how to avoid expensive, disillusioning failure.
Facebook is reportedly working on a news-delivery service to add to its mobile offering. Sources familiar with the matter told the Wall Street Journal that the company has been working on the product for over a year.
Microsoft is outed as the company behind a mystery data center in West De Moines, Iowa. The plan has been dubbed “Project Mountain.”
Instagram, it turns out, shares in … not out.
A bug in Facebook let people download contact information for their friend that hadn’t actually been submitted by their friends.
To this point, the billion-dollar Instagram acquisition has not returned any revenue back to Facebook. That could be about to change.
Why go to Internet companies like Facebook, Google, and Yahoo for their data if you can just intercept it on the world’s network of fiber-optic cables?
Sol Lipman, the cofounder of 12seconds, Rally Up, and Tomfoolery, says Instagram’s hasty addition of video is a serious mistake.
A large group of over a hundred business leaders in the technology industry have penned a letter to the Senate asking for broad immigration reform in a new letter posted by the Information Technology Industry Council today.
Instagram announced that it has added 30 million users in the last nine months, and those users are “liking” 1 billion photos a month.
With filters and camera stabilization, your whole boring life will look like it was shot by a pro with a dolly.
India is rolling out a surveillance program that will give government agencies the ability to tap directly into emails and phone calls without oversight by courts or parliament. The government said this widespread monitoring is in an effort to safeguard national security.
“I’m not sure I can say this more clearly: we’re not in cahoots with the NSA and there’s is no government program that Google participates in that allows the kind of access that the media originally reported.”
Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
To try out photo comments now, you can post to Facebooker Bob Baldwin’s thread or just wait for the public rollout.
Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.
Microsoft, Yahoo, Google, Facebook, AOL, and Apple might breathe a little easier today as NSA Director General Keith Alexander lends credibility to their testimony.
Amazon has launched Amazon Birthday Gift, a new service that lets you and your friends chip in to give Facebook connections Amazon gift cards.
Editor’s Pick “Sure, you get 70 percent of your clicks in the first two days,” Pinquora CEO Shara Verma told me last week. “But there’s a huge long tail. Clicks kept coming all the way for 30 days, and even beyond.”
The NSA whistle-blower didn’t approve of the way Google and other tech companies handled their responses to the PRISM reports.
“It’s like a giant game of Risk,” Prince says as he talks about trying to put servers in Turkey, which is hard, and settling for Bulgaria, which is the gateway to the country.
In the wake of revelations about PRISM, Facebook releases more information about government requests for user data, but Google said its measures aren’t going far enough.
Facebook is reportedly talking with the DOJ and FBI in order to get permission to publish data requests associated with national security.
Some of the big ideas to come from the social network company lately include hashtags, Graph Search, and the long-awaited Facebook phone in the form of Facebook Home.
By itself, Google accounts for 56 percent of all global mobile ad revenues. Social giant Facebook takes a much smaller chunk with 13 percent. But together, they own the lion’s share of mobile ad dollars.
Two years ago, Apple debuted iAd with the goals of transforming how ads look, work, and sell, charging massive seven-figure sums for allowing brands the privilege of ushering in a brave new world of mobile advertising and capturing almost half of the mobile ad market. Predictably, iAd iFlopped.
Starting today, you will be able to search for hashtags from the Graph Search bar. Also, hashtags created on services like Twitter and Instagram will now be clickable on Facebook.
Shockingly, the European Union may turn out to be ordinary Americans’ best friend.
“The revelations about the National Security Agency’s surveillance apparatus, if true, represent a stunning abuse of our basic rights,” the organization’s open letter reads. “We demand the U.S. Congress reveal the full extent of the NSA’s spying programs.”
A newly released poll found that fifty-six percent of Americans find the National Security Agency’s secret tracking of our telephone records “acceptable” and sixty-two percent think it is more important for the government to investigate threats, even if it intrudes on privacy.