How to make a viral video

People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

Bye-bye, Google Buzz (again)

Shockingly, most people didn’t want a social network in their email inbox, so the experiment that consisted of Google taking your inbox and insta-poofing a social network into sudden awkward existence never had a prayer of upsetting Facebook, Twitter, or even MySpace.