The costs of getting new users could be scary for mobile developers.
Apple’s changing its app store ranking algorithm, according to a new report from Fiksu. Now ratings are joining sheer number of installs in the ranking factors — and it’s calculating updates every three hours.
Sponsored Post Though rewards-based marketing has been around for many years in the CPG, credit card, and travel industries, it has recently migrated to the mobile game consumer acquisition realm, and proven scalable due to the size of the mobile audience.
Advertising on mobile is still relatively cheap compared to on PC and television.
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Fiksu reveals the rising cost to find players for iOS apps.
App-marketing firm Fiksu reveals download and marketing data for February.
Downloads were up in December for the iOS App Store, but so were marketing costs.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.
Fiksu’s powerful tools will help mobile developers put their money where it’ll do the most good.
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
It’s important for iOS advertisers to look at how expensive it is to gain new app users, especially if that price is rising, as it did in June.
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.
Editor’s Pick In the battle between Apple’s police and the developers who cheat to boost their rankings, some innocent startups are finding themselves banned from the marketplace.
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users — the basic marketing that developers do in order to get people to buy apps or virtual goods — has been going up. But developers got a little relief in the month of May, according to indices tracked by mobile ad firm Fiksu.
The number of iPhone app downloads crashed in March, but the cost of marketing those apps held steady according to the latest Fiksu index report.
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple App Store in December.
Thanks to the iPhone 4S’ huge sales, Apple’s mega-popular iOS App Store reached an all-time high in November for free downloads coming from the Top 200 apps, according to marketing firm Fiksu.