FirstRain brings enterprise analytics to Salesforce’s Touch Platform in first third-party integration

March 12, 2013 12:57 PM John Koetsier
John Koetsier

Today, FirstRain is bringing that platform alive with its first third-party enterprise integration: a drop-in HTML5 component that offers advanced in-app business analytics.

Why women should pick science & math degrees over liberal arts

October 21, 2011 11:22 AM Jolie O'Dell
Jolie O'Dell

“What a pistol!” was the universal sentiment voiced around the office after we shot this video with Penny Herscher.

Herscher is a tech CEO (FirstRain is her company); she and I first came into contact on Twitter when I was …

FirstRain $6.4M funding shows cutting your losses can pay

August 2, 2011 4:24 PM Meghan Kelly
Meghan Kelly

FirstRain announced a $6.4 million round today, its fifth from Oak Investment Partners.

FirstRain is an example of a dot-com era company that sought out a new focus with the hope of becoming profitable. Penny Herscher (pictured left) became the …