Flurry’s message to app developers is simple: Think global or go home.
Here are the first of the promised updates to VentureBeat’s Mobile Advertising Index.
In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.
Editor’s Pick Data collected by Flurry from over a billion mobile devices shows that app usage is growing explosively, and there’s plenty more room to grow even further.
Think back on how rapidly our computing habits have changed over the past decade and try not to get whiplash.
We’re so tied to our mobile gadgets today that we might as well call them wearable.
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Editor’s Pick “Mobile analytics is a brand-new field, and no clear winner has emerged yet,” Segment.io cofounder Peter Reinhardt says. “So we made it incredibly easy to try them all.”
New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
Only 20 percent of American consumers’ time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.
The U.S. isn’t going to take the No. 1 spot back.
Editor’s Pick With more than 850 million smart devices out there, the transition to smartphones isn’t even half way done.
Mobile apps generated about $18 billion in 2012, up from virtually nothing in 2008. Now it nearly matches web revenue.
After a record-breaking 17.4 million iOS and Android devices were activated on Christmas Day, the following week saw record-breaking activity as well: over 50 million iOS and Android-powered smartphones and tablets, and a staggering 1.76 billion mobile app downloads.
Christmas day 2012 set huge records for activated iOS and Android devices, and downloaded apps, proving that Santa’s elves are getting more tech savvy every year.
In the new world of mobile first, engagement is the new battleground.
Time spent using mobile apps rose about 35 percent this year while TV viewing stayed stagnant and web browsing dropped slightly.
Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.
Advertisers are using Flurry’s analytics to target ads at the right mobile consumers.
The answer to who are the more committed gamers, console or mobile players, might not be as clear-cut as you think.
Editor’s Pick Flurry-powered apps collect data from more than 700 million mobile devices a month.
Apparently, people like to have fun, and they buy digital devices to assist them in that noble quest. But they use those devices differently … and therein lies the story.
With a new office and growing staff, VentureBeat is ready to take on New York City’s vibrant technology scene with gusto.
Greg Canessa is the vice president of mobile at Activision Blizzard and his job is to move the video game giant into the mobile gaming market in an intelligent way — especially when it comes to the Kindle Fire and iOS.
Flurry generated more than 100 million video views in August for its video ad network service. And those ads are proving to be effective at getting users to install new apps.
Mobile monetization firm W3i has tripled its revenues in the past year and nearly doubled its employees.
Android and iOS are pushing the rapid adoption of smartphones across the globe, but especially in the BRIC countries of Brazil, Russia, India, and China.
Playnomics launches a customer relationship management platform for games that markedly improves player retention.
Today, app monetization firm Inneractive closed a $3.5 million financing round to accelerate global expansion and double down on its private ad exchange strategy.
Death Rally is a foot in the door for digital games at Remedy Entertainment. Maybe its next big thing will be a mobile game?
Flurry is launching its new service to help app creators build more relevant features, target ad campaigns, and earn more advertising revenue.
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Last month, Activision struck a partnership with analytics firm Flurry to create a third-party publishing platform that would allow outside developers to elease games under the Activision Mobile brand. The developers retain control over their intellectual property and Flurry provides mobile analytics and advertising capabilities. This was a significant step, considering Activision used to be less active on mobile than competitors Electronic Arts, Zynga, and Gameloft.
We’re pleased to announce the all-star moderators for our annual GamesBeat 2012 conference next week, July 10-11 in San Francisco.
TinyCo’s report on how well its game Tiny Village is doing across multiple mobile platforms reveals that fragmentation might be to blame in the loss of revenue from Google Play releases.
Flurry launched new analytics features today that allows customers to take better control of how they measure and access the metrics for their apps. The features will help app developers make more money from their apps.