Forrester issued a report titled “Connected Cars — Prepare for the Next Computing Environment” which explored the challenges and opportunities in this sector and provided a 10 year outlook.
Research group Forrester and Shop.org released a report today on the state of online retail and how retailers are spending their marketing dollars.
Microsoft and Oracle, two enterprise titans, announced a major deal today to be more friendly when it comes to enterprise cloud services. The move could make Microsoft Azure a much stronger rival to Amazon Web Services.
“Glass is continuously improving via over-the-air updates and new applications, and we have no doubt that in time, Glass will be the next iPhone,” the Forrester study says.
While Google’s Chrome web browser has seen substantial gains in worldwide market share in the past few years, Internet Explorer still holds a steady lead in workplace usage, according to a new Forrester report.
“The database of affinity is Facebook’s birthright,” Forrester Analyst Nate Elliott says. “And it’s going to blow it.
You can sum up Forrester’s prognostications on 2013 trends for mobile in three little words.
Everyone knows that mobile, social, cloud, and data are big freight trains of change that are blowing up old business models and old business practices. But let’s face it: that train is in the station. What’s next?
Forrester released a new report today on mobile marketing. As it turns out, there’s only one group of mobile customers that marketers want to target. Big shocker: It’s not the 7 percent of American adults who still refuse to use a mobile phone.
Thirty percent of online adults in the U.S. are familiar with geolocation applications, but less than six percent of online adults use these apps, and only two percent use them once a week or more, according to new data from research company Forrester.
It’s a holiday retail wish come true: online holiday shopping spending is predicted to increase 15 percent to $60 billion this year. The reason? Tablets and smarter online shoppers.
Reports from research firms today may finally rid twenty-somethings of the dreaded “Gen Y” label. Say hello to gen mobile.