While Google's Chrome web browser has seen substantial gains in worldwide market share in the past few years, Internet Explorer still holds a steady lead in workplace usage, according to a new Forrester report.
"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.
You can sum up Forrester's prognostications on 2013 trends for mobile in three little words.
Everyone knows that mobile, social, cloud, and data are big freight trains of change that are blowing up old business models and old business practices. But let's face it: that train is in the station. What's next?
Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: It's not the 7 percent of American adults who still refuse to use a mobile phone.
Thirty percent of online shoppers research a product on Amazon before they purchase it, another sign of Amazon’s incredible dominance in e-commerce, according to new research from Forrester.
“Ever since Amazon.com opened for business in July 1995, its impact on …
The tablet’s ability to deliver content has been considered a threat to PC and cable companies, but new data shows 85 percent of people using their tablets while watching the television, according to a report by Forrester.
The tablet is …
The myth that Macs aren’t welcome in the enterprise appears to be finally dying out, according to new research from Forrester. The company reports that almost 50 percent of businesses in North America and Western Europe now issue Mac computers.…
Apple products, not cloud computing, will be the real force behind computer equipment sales in 2012, according to a report by analyst firm Forrester.
“Analysts have been predicting that cloud computing — specifically, infrastructure-as a service (IaaS) — will reshape …
Thirty percent of online adults in the U.S. are familiar with geolocation applications, but less than six percent of online adults use these apps, and only two percent use them once a week or more, according to new data from …
It’s a holiday retail wish come true: online holiday shopping spending is predicted to increase 15 percent to $60 billion this year. The reason? Tablets and smarter online shoppers.
According to a report by Forrester, customers are finally taking heavily …
Reports from research firms today may finally rid twenty-somethings of the dreaded “Gen Y” label. Say hello to gen mobile.
62 percent of US mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent …
