Learning from a failed IPO
Guest Post Shortly after the company's IPO, the stock tanked. Marketing costs were threatening the very existence of the company. Wall Street had pretty much written it off.
Doing deals the right way
Guest Post
I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.
What I’m opposed to …
