Foursquare paves way for ad products with release of Local Updates

Change is underway at check-in service Foursquare, which is one month into a radical redesign that has refocused its entire service around social interactions. Today, the social network  is giving venues a way to communicate with customers, and in the process is laying the foundation for upcoming advertising products that will help Foursquare make money.

5 tech deals that need to happen

Facebook’s $1 billion purchase of Instagram was the topic on everyone’s lips at Mega Startup Weekend last Saturday and Sunday. The world’s most expensive “Like” has clearly gotten tech entrepreneurs buzzing about who will be next. While there’s no way to know which big deal will be next, here are five tech deals that make sense and need to happen:

2012: The year of the App-ocalypse?

In the past week, two high-profile mobile apps were effectively shut down and acquired — Hipster by Aol and Oink by Google. Both had big PR buildups, rave reviews from the tech press, and strong usage from the digerati.

New privacy policy agreement forces apps to disclose data use

California Attorney General Kamala D. Harris has struck a privacy agreement with the top six companies she believes facilitate the creation of the most mobile applications: Apple, Google, Hewlett-Packard, Amazon, Microsoft, and Research in Motion. The agreement states that all mobile apps that collect any sort of personal information must create and distribute a privacy policy.

What the Super Bowl and marketers can learn from socially savvy sports fans

While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who the winners (and losers) are on the social media front. Clearly big brands want to make sure their (estimated) $3.5 million investment for a 30-second spot pays off, but how do they go beyond the 100 million audience to cultivate new and engaged fans via social media after February 5th?