Google continues to hold the top spots on the iOS app store, with Google Maps and YouTube taking the first and second most-downloaded spots. And Google Earth jumped from being the 31st to the 9th most downloaded app on iOS in July.
What’s a GPS-maker to do when we’re all relying on our smartphones for directions?
The Apple acquisition rumor this week was Waze, the crowdsourced mapping and traffic app. The only problem? Waze would only slow Apple down. There is a company, however, that could help Apple almost immediately.
Jiujitsu is the art of using your opponent’s strengths against them. Apple may be applying precisely that strategy against Google in the middle of its seeming Maps debacle.