Incubator Science cracks the Pinterest code with new analytics tool November 14, 2012 6:00 AM Jolie O'Dell Jolie O'Dell Profile Recent Stories: ProxToMe raises $700K for mobile blasts to attendees at live shows Emerging markets: how to conquer the unconquerable Why your insurance company wants to be ‘friends’ on social media Pinterest is serious business, and this new tool helps businesses take it seriously.