Guest Post When I co-founded InMobi in 2007, we took a novel “east-to-west” approach to our growth, starting in India before moving into other developing markets, then finally into more traditional “Western” markets as well.
Guest Post Want to expand globally from your Indian roots? Look east -- China, Korea, and Japan -- before setting your sites on U.S. or European markets.
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably …
Independent mobile ad network InMobi has launched a new, free Ad Tracker that can measure mobile conversion rates without needing to know your phone’s unique identifier (UDID), the company announced today.
Apple has begun rejecting apps that access a user’s …
About 30 percent of mobile web users plan to purchase the much-anticipated Apple iPad 3 upon its release, according to a just-released study by independent mobile ad network inMobi.
Apple’s iPad 3 event is scheduled for Wednesday, March 7, and …
InMobi, the four-year-old company that is second place globally in mobile advertising, has raised an astonishingly large $200 million round of funding from Softbank Corp.
The company’s goal is overtake Google as the world leader in the category.
InMobi, which …
It’s a match made in advertising heaven: Sprout, developer of an easy-to-use online editor for creating and distributing HTML5 ads, has been acquired by the independent ad network InMobi, the companies announced this morning.
Sprout will remain independent, and CEO …
