Here are the first of the promised updates to VentureBeat’s Mobile Advertising Index.
Guest Post Gaining undivided user attention is a marketer’s utopia.
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Guest Post When I co-founded InMobi in 2007, we took a novel “east-to-west” approach to our growth, starting in India before moving into other developing markets, then finally into more traditional “Western” markets as well.
Guest Post Want to expand globally from your Indian roots? Look east — China, Korea, and Japan — before setting your sites on U.S. or European markets.
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t as sophisticated, which is something a young startup called Drawbridge is hoping to change.
InMobi, the four-year-old company that is second place globally in mobile advertising, has raised an astonishingly large $200 million round of funding from Softbank Corp.
It’s a match made in advertising heaven: Sprout, developer of an easy-to-use online editor for creating and distributing HTML5 ads, has been acquired by the independent ad network InMobi, the companies announced this morning.