IAB study: Mobile video isn’t really all that mobile, after all

December 13, 2012 9:05 AM John Koetsier

John Koetsier

63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.

Internet ad revenue hits $17B, mobile ad revenues double in first half of 2012

October 11, 2012 11:49 AM John Koetsier

John Koetsier

Google for nothing and your Facebook for free?

Online advertisers prepping new, more interactive ad formats

November 8, 2011 5:12 PM Erica Berger

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first time in three years.

Advertisers are using a variety …

Rich folks are suckers for digital media (and online ads)

August 1, 2011 2:57 PM Regina Sinsky

Regina Sinsky

Digital media and online advertisements are the best way to reach the wealthiest Americans, according to a study released today by the Interactive Advertising Bureau (IAB).

“The traditional view of how the affluent use the Internet has been turned upside …