It's like a gift card, but it'll work at multiple stores and be automatically reloadable any time you get a Facebook Gift/Card. Sound crazy? Read on.
This isn't ephemeral, like online advertising or virtual Credits for virtual livestock. Facebook Gifts is as real as it gets, and that reality is what the stock market is looking for from the Internet's biggest success in a decade.
Facebook has just launched Gifts, a new feature that will let you send and receive gifts -- real-world products, not animated cattle -- with your friends. You don't need to know where they live or work; Facebook'll take care of that for you.
Buying its way into social commerce, Facebook has acquired mobile gifting app Karma for an undisclosed sum.
“We’re thrilled to announce that Karma has been acquired by Facebook. The service that Karma provides will continue to operate in full force,” …