After years of false starts, 2013 has become the year of mobile advertising.
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
A look at the deals that transpired from dusk to dawn on this first Monday in November
Digital marketing company Kenshoo raises $12 million in its fourth round of funding.