Hey, devs, PaeDae’s Bartr turns advertising into a free service

Does advertising always have to operate within a pay to play model? PaeDae doesn't think so.

GamesBeat weekly roundup: Wii U, Call of Duty: Black Ops II, Xbox Live turns 10

If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.

The gamification brain trust: intrinsically motivating people to change behavior (part 2)

Six gamification experts tell us what they think about how to properly motivate people through game-like activities.Here's part two of the panel.

Kiip will fill its digital wallet with rewards for your everyday victories

Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards.

Kiip is a mobile network that delivers rewards for achievements that occur within games and apps. This …

Funding Daily: venture capital makes it rain with downpour of investment

Funding news flooded our wire today with so many announcements and releases, it was like swimming upstream in a hurricane to keep up with it all. We’re having to include a lightning round below just to cover all the bases. …

Kiip raises $11M to reward users for everyday life

Rewards network Kiip announced today that it closed $11 million in a second round of investment. The funding will go towards expanding Kiip’s rewards system beyond gaming, infusing ‘moments of happiness’ into everyday life.

Kiip works with game developers, brands, …

GamesBeat 2012 roundup: The Crossover Era, Ouya, the iPad as this generation’s console

The GamesBeat 2012 conference called on speakers from the hottest mobile, social, PC, and console companies to debate new ways to stay on pace with changing consumer tastes and platforms. Here is a collection of the stories out of this year's event.

The road ahead in gaming: Welcome to the Crossover Era

Crossing over from an existing market to an emerging one is what our GameBeat 2012 conference is all about. We're seeing this trend play out in every segment of games.

Attention couch potatoes: FanCake app rewards sports fans for watching TV

Spectators rule. That’s one of the lessons of the ultra-competitive sports marketing business. Kwarter is proving that with today’s launch of an iPhone app called FanCake, which provides sports fans with rewards just for watching TV.

San Francisco, Calif.-based Kwarter …

Kiip expands beyond games to rewarding fitness “moments”

Kiip has gained a large following of game developers who are connecting its real-world rewards network to mobile-game achievements. When you hit a big milestone in a game, Kiip will offer you a reward such as a Starbucks coupon.

Now …

Kiip entices more game developers into its mobile-rewards network

Rewards-network Kiip is about to kick off a big effort to get more game developers to use its mobile program. The company is announcing a new $100,000 independent-developer fund to get companies to use Kiip’s rewards in their games.

With …

Mobile ad startup Kiip hires Zynga’s advertising chief as COO

Kiip is announcing today that it has hired Zynga’s ad boss Manny Anekal as chief operating officer.

San Francisco-based Kiip is a fast-growing startup that offers real-world prizes as rewards in mobile games. Hiring Anekal from recently-public Zynga will add …

Kiip announces Swarm to stage mobile game contests with big rewards

Kiip, which offers real world prizes for rewards in mobile games, is launching a new feature called Swarm for its brand advertisers. In a partnership with Disney, the first Swarm is a contest-like feature that allows Kiip to offer some …