Editor's Pick "Mobile analytics is a brand-new field, and no clear winner has emerged yet," Segment.io cofounder Peter Reinhardt says. "So we made it incredibly easy to try them all."
If there's a bustle in your hedgerow, don't be alarmed now. It's just Ron Conway.
Marketing automation business Marketo made its debut on the Nasdaq stock exchange today, and early trading looks strong, with shares up 55 percent over initial pricing.
Infusionsoft raises a whopping $54 million for its custom, all-in-one sales and marketing automation software.
Guest Post SuccessFactors. Taleo. Yammer. What do these companies have in common? Each is an enterprise tech company worth billions of dollars, indicating rapid growth in the emerging enterprise technology industry.
Maybe software *is* eating the world.
Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools.
Imagine a search engine that isn’t for finding fascinating facts about the Indian Ocean. Not for learning how much methane cows produce globally. And not for following the latest antics of someone named Kardashian.
Imagine, instead a search engine for …
Marketing automation firm Marketo has made its first acquisition ever with the purchase of social campaign service Crowd Factory, the company announced Wednesday morning.
Marketo and competing marketing automation firms like Eloqua, Pardot, and Silverpop offer software and services focused …
As a software securities analyst for investment banking firm Canaccord Genuity, Richard Davis spends 200 days a year on the road visiting companies. He goes to public companies such as Oracle and Salesforce.com, but he also visits up-and-coming software companies …
Editor's Pick
There is so much happening right now in emerging cloud computing — the entire economy is being disrupted by the trend.
With publicly-traded giants like Amazon, Google, VMWare, Microsoft, Cisco and Salesforce lurching around with new and improved services that …
Marketing automation firm Marketo has raised a massive new round of funding — $50 million — that will help it continue assisting companies with aggressive lead and revenue generation, the company announced today.
“We have a phenomenal growth opportunity now,” …
Marketing automation firm Marketo has launched a new brand targeting small businesses called Spark. Like Marketo, Spark is designed to help businesses generate leads and manage marketing efforts.
Marketo and competing providers like Eloqua, Genius, Pardot and Silverpop are part …
Guest Post
It’s time to scrap the dysfunctional, binary approach of “sales and marketing,” and look for a new system that harnesses the strengths of both groups to drive a company’s revenue. In order to do that, we must move past traditional …
Pardot on Wednesday announced that it is adding new social networking features into its already strong marketing automation service.
VentureBeat took a little heat last week when it came to the topic of marketing automation after a seemingly innocuous guest …
VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.
The guest post, by Justin Gray of LeadMD, looked innocuous enough at first. To our editors, it at first seemed like a straightforward …
Guest Post
[Editor's note: VentureBeat received several messages saying this story contains inaccuracies. The following corrections have been made: The description of Pardot has been revised to reflect that the Pardot platform does extend into sales, new information on Genius' customer retention …
![The hot new CxO: Chief Marketing Technology Officer? [infographic]](http://venturebeat.files.wordpress.com/2012/08/screen-shot-2012-08-23-at-8-05-10-am.png?w=160&h=140&crop=1)
