Hiding behind the scenes of many media events that integrate social media activity is Mass Relevance. Such is the case with tonight’s live preshow for the season six premiere of HBO’s hit vampire drama, True Blood.
Editor’s Pick Over the last few years media companies and brands have turned to Mass Relevance’s social curating platform for plenty of projects, and now the startup said it’s hitting some big milestones.
The latest city that incubator program TechStars will expand into is bustling tech city Austin, Texas, the organization announced today.
Mass Relevance, a startup that brings calm to a crazy sea of social activity, is rolling out a new ‘Digital Mosaic’ product today at SXSW that essentially builds an image using tweets, Facebook updates, photos, and even Vine videos.
Contrary to what it sounds like, Twitter’s acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Twitter has granted access of the more than 250 million tweets sent daily to two firms — Mass Relevance and Crimson Hexagon, the company announced Monday. The firms will now be able to work directly on creating and maintaining partnerships with media firms (like television networks) without Twitter’s involvement.