Here are the first of the promised updates to VentureBeat’s Mobile Advertising Index.
Mobile ad firm Millennial Media has agreed to acquire Jumptap for more than $200 million in stock.
Editor’s Pick Data collected by Flurry from over a billion mobile devices shows that app usage is growing explosively, and there’s plenty more room to grow even further.
Millennial Media’s Mobile Mix report reveals that Android accounts for a majority of ad impressions within the platform.
Guest Post Mobile advertising and marketing companies have turned out in droves this week at Mobile World Congress in Barcelona. Their large presence is telling of just how much mobile content is ad-supported. eMarketer predicts that ad-supported content will account for almost a third of mobile revenues by 2015 to over $1 billion. It’s a hot topic in the telecoms world right now, buoyed by Facebook’s intention to feature mobile ads in the very near future.