64 percent of Millenial Media’s gaming ad impressions come from Android

Millennial Media's Mobile Mix report reveals that Android accounts for a majority of ad impressions within the platform.

Samsung creating mobile ad network to challenge Apple’s iAd, others

Korean electronics giant Samsung is launching its own mobile ad network to challenge Apple, Google, and Millennial Media, according to the Wall Street Journal.

While Apple’s  iAd hasn’t been particularly successful (so much so that Apple revised its terms in …

Millennial Media shares double after IPO debut

Shares of Millennial Media, the second-largest mobile ad firm in the U.S., opened at $25 on the New York Stock Exchange this morning, up from an initial price of $13.

While its major competitors Quattro Wireless and AdMob were bought …

Mobile ad platform Millennial Media sets its IPO price

Baltimore, Md.-based Millennial Media is the second-largest mobile ad platform in the U.S., and it’s just increased its IPO starting price range.

Previously, Millennial named a range of $9 to $11 for its initial public offering. The new prices are …

Innovative mobile ads grab attention in Barcelona

Mobile advertising and marketing companies have turned out in droves this week at Mobile World Congress in Barcelona. Their large presence is telling of just how much mobile content is ad-supported. eMarketer predicts that ad-supported content will account for almost …