Facebook log-out page ads will flop with fans, but brands will still buy

February 29, 2012 4:01 PM Jennifer Van Grove
Jennifer Van Grove

Facebook’s log-out page will soon be transformed into premium digital billboard space ripe for messages from advertisers. The ads, should history repeat itself, will flop with Facebook members, but buyers will snatch them up anyway.

“This is a fairly traditional …

What Facebook isn’t telling you about its risky ad business

February 2, 2012 5:37 PM Jennifer Van Grove
Jennifer Van Grove

Editor's Pick

In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential loss of advertisers as factors that could seriously harm its business. But was the social networking company, which relied on advertising …