A web geek’s round-up for watching the Super Bowl

The NFL’s Super Bowl championship football game is routinely one of the most watched televised events of the year with over 100 million viewers. But increasingly, people don’t just want to watch the game, they want to interact with it. For me, that means keeping my iPhone and iPad open while the television is on. And this year’s game will actually allow me to use both devices for more than just a distraction during the commercial interruption. With that in mind, we’ve put together a round-up of sites and services that are taking full advantage of the Super Bowl hype.

LocalResponse checks in to social TV advertising with Philo acquisition

Now businesses can keep an eye on consumers checking in in TV land and the real world at the same time. LocalResponse, a company that helps businesses monitor and respond to check-ins, today announced its acquisition of Philo Media Corporation, which has created a way for TV and theatrical studios to deliver real-time messages to consumers. Financials were not disclosed.