Shift attacks Salesforce, Adobe with ‘open marketing cloud,’ an app store for digital marketing tools

Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.

Shift begs to differ.

Moontoast picks up $5M, shifts focus to social ad campaigns

Social commerce platform Moontoast is shifting its focus to emphasize the growing social advertising movement, the company tells VentureBeat.

Moontoast signs 2-year deal to bring its social commerce platform to Universal Music Group

Social commerce startup Moontoast has signed a new deal with Universal Music Group (UMG) that will bring its social analytics platform to all of its artists and musical groups.

Hans Zimmer releases exclusive online track dedicated to Aurora

Acclaimed The Dark Knight Rises composer Hans Zimmer has released a new song dedicated to those involved in the tragic incident in Aurora, Colorado, which he’s made available for sale online.

Zimmer and Waterhouse Music (the soundtrack arm of Warner …

Moontoast’s new analytics tool makes sense of all that social commerce data (exclusive)

Turning social media influence into gold is one thing, but measuring how you did it is quite another, according to social commerce startup Moontoast.

Moontoast provides musicians, celebrities, and brands with a way to generate money from the often large …

Moontoast nabs $6M to grow its social commerce service (exclusive)

Moontoast, a startup that specializes in turning social media influence into revenue, has closed a new $6 million round of funding, the company tells VentureBeat.

Moontoast gives musicians, celebrities, and brands a way to generate money from the often large …

Moontoast’s social commerce platform turns fans into revenue

For musicians, celebrities and other entities with a strong following on social networks, it’s difficult to determine the value of a million Facebook fans, or two million Twitter followers.

With that in mind, Nashville-based startup Moontoast set out to create …