There's a reason that even though Android has almost caught up to iOS in downloads, it's still way behind in monetization.
If you want to maximize ad revenue in your mobile app, develop for iPhone, allow rich media ads, pass keywords to advertisers about content and users, and focus on health, news, entertainment, and fitness segments.
A beagle takes the helm of funding daily today.
Mobile topics, from the mobile web to native apps to mobile revenues, are hotter than ever before, and everyone's scrambling to make a profit on the explosion of smartphone growth. Does MoPub's ad network have what it takes?
YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.
Application developers may start to lose up to 24 percent of advertising revenue as Apple turns away applications using UDID, or unique device identifier, data.
“The move away from UDIDs threatens advertising revenue that many publishers depend on in order …
MoPub, a mobile ad startup founded by former AdMob and Google employees, has new product updates today that will help it become a one-stop shop for mobile game ad serving.
MoPub makes an ad server that feeds ads to games …
Mobile ad startup MoPub aims to put a fresh spin on mobile ads today with the launch of MoPub Marketplace, a real-time bidding service for mobile ads that lets publishers take full control over the ads on their apps.