Awareness of this game-show transmedia will be huge. But the game’s launch shows lots of things can go wrong.
You don’t have to watch the show and play the game at the same time, but it’s a fair bet that these two will live or die together.
Michael Nankin has directed a number of the episodes in the upcoming SyFy transmedia TV show and game, Defiance.
Transmedia entertainment property Defiance is one of the biggest bets on cross-media promotion of games and TV.
Giant media company and TV/Internet service provider Comcast has decided it wants to own all of NBCUniversal, offering minority shareholder GE a huge bag of cash.
Gamification is catching on in enterprises.
Amazon and NBC have been getting down to business, and the fruits of their labors are more instant video offerings for Amazon Prime customers.
Interactive e-books are a hot business. NBC News is the latest major player to dip its toes into the e-book publishing business, the company announced on Monday.
There’s a series of DirecTV commercials where a TV viewer is immersed in an action scene but easily pauses and begins the scene where he left off in a different room. While that idea is easy to grasp, it’s not fully realized because our homes have more screens than just TVs. The viewer can’t begin watching again, on say, his smartphone.
Pantheon, a content management service provider for enterprises, has officially launched out of beta and is now focused on helping customers move their site management tools completely to the cloud.