Double Fusion buys assets of in-game ad firm NeoEdge Networks

In-game ad firm Double Fusion has acquired the assets of rival NeoEdge Networks, which focused on social and mobile in-game ads.

The consolidation reflects lots of changes in the market for ads that run inside games. Much of the revenue in social and mobile games is moving toward the free-to-play business model, where users play for free and pay real money for virtual goods. About 95 percent of Zynga’s revenue is based on virtual goods.… Continue Reading