Especially for younger folks, what we talk about on Twitter relates directly to what we watch on TV -- but is that correlation or causation?
Contrary to what it sounds like, Twitter's acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
As we get ready for the full CES onslaught, here are the numbers you need to know, all organized in handy infographic form.
U.S. music sales grew 3.1 percent in 2012 to set a new record for the music industry, according to year-end report compiled by Nielsen and Billboard.
Nielsen has agreed to purchase radio measurement firm Arbitron for a massive $1.26 billion.
It's one small step for Twitter, one giant leap for the legitimacy of second-screen data for marketing purposes.
There's more of just about everything in Nielsens' 2012 state of the social union report ... all except the poor old PC.
Nieslen has acquired SocialGuide in a move to broaden its media research capabilities and connect the dots between Twitter and TV ratings.
Consumer-information-tracking firm Nielsen researched customer anticipation for games this holiday and found that we just want more of the same.
Digital music sales are expected to reach record breaking numbers in 2012, according to data from a Nielsen study published today.
Neilsen's latest campaign will allow brands to learn where their ads are most effective -- online or offline.
TV is moving to the web, and no company is benefitting more from that than Google. It's really not a competition.
TV and online audience analytics firm Nielsen has acquired ad tech startup Vizu, a move that will help the company optimize online ad effectiveness and cross-platform measurement.
The terms of the deal were not disclosed. However, unlike many acquisition agreements, …
To get us excited for Mother’s Day this Sunday, research firm Nielsen has released a few stats on the online habits of American moms.
Facebook ranks number one for moms in the U.S., something that comes as no shock to …
New research from analytics firm Nielsen confirms what most have suspected about the symbiotic relationship between tablets and television, and offers some hope for a growing crop of startups looking to capitalize on the second screen experience.
In a 2011 …
Need more proof that 2012 will be the Twitter election? Nielsen has found a strong correlation between online buzz and recently elected officials.
NM Incite, the social media analysis company from Nielsen and McKinsey, revisited four races during the 2010 …
We’ve finally reached the point where half of U.S. mobile consumers own smartphones — a significant moment that proves the smartphone revolution is more than just hype.
As of February, 49.7 percent of U.S. mobile owners have smartphones, according to …
Forget your girlfriend, your mobile phone is fast becoming a better companion in times of crisis — you know, when you need to score the best deal on that sexy gadget or you’ve left your wallet in the car.
Young or old, if you’re loaded, you’re far more likely to own a smartphone.
The finding comes from analytics firm Nielsen. The company surveyed more than 20,000 mobile consumers in the U.S. and found a strong correlation between age, income, …