The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Good news for advertisers and services that rely on display advertising technology. Display advertising on the web grew by about 26.3 percent for the first quarter of 2013, according to a new global ad spend report from Nielsen.
Especially for younger folks, what we talk about on Twitter relates directly to what we watch on TV — but is that correlation or causation?
Contrary to what it sounds like, Twitter’s acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
As we get ready for the full CES onslaught, here are the numbers you need to know, all organized in handy infographic form.
U.S. music sales grew 3.1 percent in 2012 to set a new record for the music industry, according to year-end report compiled by Nielsen and Billboard.
Nielsen has agreed to purchase radio measurement firm Arbitron for a massive $1.26 billion.
It’s one small step for Twitter, one giant leap for the legitimacy of second-screen data for marketing purposes.
There’s more of just about everything in Nielsens’ 2012 state of the social union report … all except the poor old PC.
Nieslen has acquired SocialGuide in a move to broaden its media research capabilities and connect the dots between Twitter and TV ratings.
Consumer-information-tracking firm Nielsen researched customer anticipation for games this holiday and found that we just want more of the same.
Digital music sales are expected to reach record breaking numbers in 2012, according to data from a Nielsen study published today.
Neilsen’s latest campaign will allow brands to learn where their ads are most effective — online or offline.
TV is moving to the web, and no company is benefitting more from that than Google. It’s really not a competition.
To get us excited for Mother’s Day this Sunday, research firm Nielsen has released a few stats on the online habits of American moms.
How do you watch your favorite TV shows? Chances are, you’re still using that traditional TV in your living room, but according to a report from Nielsen audiences are increasingly going mobile to consume videos and television.
Christmas is a time for giving, and for many the gift this year was gadgets. Android and iOS devices saw a year-over-year 140 percent jump in activations this Christmas, with application downloads sailing past the historical norm.
Parents: I hope you bought your teen an unlimited texting and data plan to go with that new cell phone, otherwise you’re in for a scary surprise come bill time.
Facebook is the most popular Android application — excluding the Android Market app — among Android owners 18 and up. Roughly 80 percent of device owners ages 18-to-34 have used the Facebook app within the past 30 days, according to new research released by analytics firm Nielsen.
The most talked about smartphone on the web from July to December was none other than Apple’s iPhone 4S.
Remember those stream-of-conscious tweets you posted about NeNe’s bad behavior in the latest episode of The Real Housewives of Atlanta. It turns out that those updates amount to a whole lot more than pointless banter, according to analytics firm Nielsen, which has found a link between between social buzz and ratings.
Maybe “cha-ching” should be “ra-ring,” as PayPal had a 514 percent increase in mobile payments this Cyber Monday from last year.
Get ready to pony up, parents. Your children don’t want Barbies or LEGOs this holiday season, they want pricey iPads. But don’t worry, they’ll also settle for an iPod touch or an iPhone, so you’ve got options.
Reports from research firms today may finally rid twenty-somethings of the dreaded “Gen Y” label. Say hello to gen mobile.
Not much has changed in the US mobile market over the past few months: Android is still the leader — accounting for 40 percent of the total smartphone market — and consumers’ desire for the Google OS doesn’t appear to be slowing down, reports research firm Nielsen.
Hundreds of thousands of apps populate the Android Market, but only a tiny percentage of them account for the vast majority of users’ in-app time.
55 percent of U.S. consumers who purchased a new phone in the last three months bought a smartphone, according to data from Nielsen’s May mobile consumer survey.
Mobile data usage in the U.S. has jumped by 89 percent over the last year, according to research group Nielsen.