Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.

Check out the latest speakers for GamesBeat 2011

Today we’re revealing the third set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Bing Gordon, partner at Kleiner Perkins Caufield & Byers and the former chief creative officer at Electronic Arts; Daniel Terry, chief executive and co-founder of mobile game maker Pocket Gems; and Tim Chang, partner at Norwest Venture Partners.