Ooyala boosts viewer engagement 4X with new, personalized, video discovery tools

If you’ve been by the websites of big names like ESPN, Rolling Stone or Victoria’s Secret (not guilty) then you’ve probably watched video powered by Ooyala’s white label service. Today the company is rolling out a new set of tools that personalizes that experience for each user, an update the company says has boosted engagement four fold among its beta testers.

Making sense of the connected TV craze

Connected TV was front and center at the Consumer Electronics Show earlier this month: Panasonic, LG, and Sharp all shone spotlights on Internet-enabled televisions, along with just about every other TV manufacturer. MySpace even decided to resurrect itself at CES as a social-TV experience. With all of the articles, press events, parties, celebrity sightings and sheer volume of tech TV news, the full picture of “connected TV” could be easy to miss.