While a lot of small to medium sized businesses see their operational costs cut down by the public cloud, enterprises such as PepsiCo are still struggling to see the light.
Developer Ogmento has two games coming out for mobile devices on November 1, but only one of them is "Fueled by Mountain Dew."
Having a big brand behind your startup can do a lot for a company's name. Pepsi -- one of the biggest names in the world -- launched an incubator in Brazil today, helping local entrepreneurs create companies, while using their sprightly teams for PepsiCo-brand marketing projects.
Kiip has gained a large following of game developers who are connecting its real-world rewards network to mobile-game achievements. When you hit a big milestone in a game, Kiip will offer you a reward such as a Starbucks coupon.
Now …
For better or worse, snacking and gaming seem to be inexorably linked. Now social gaming giant Zynga is building on this relationship, by teaming up with Frito-Lay and Walmart, to offer in-game rewards for its popular Facebook games with purchases …
Gamification, or the use of game-like mechanics to make non-game apps more fun, is hitting the big time. Pepsi is announcing today it has created a gamified social network around the hit TV show The X Factor, which is Simon …
