Pinterest launches Web Analytics for brands, takes one giant leap towards monetization

March 12, 2013 7:08 AM John Koetsier
John Koetsier

This is huge, because brands like Sephora say their Pinterest followers spend 15 times more than their Facebook fans.

Pinfluencer adds Zappos to client list, powers 250 million Pinterest impressions, and doubles revenue per pin

February 13, 2013 9:13 AM John Koetsier
John Koetsier

According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.

Pinfluencer: Pinterest better than Facebook for followers, impressions, and sales

December 5, 2012 3:03 AM John Koetsier
John Koetsier

Calling all Mark Cubans in consumer brands: Pinterest may be a greener pasture for brands to connect with customers than Facebook.