Placecast combines “geofenced” ShopAlerts with mobile apps

Location-based digital marketing company Placecast has made a name for itself by sending text messages to users when they’re within range of a business that is offering discounts. Now the company is expanding these updates, called ShopAlerts, to work within mobile apps.

San Francisco-based Placecast will take advantage of location-based push notifications in apps for iPhones, Android devices and other smartphones. The new service shows how mobile marketing is becoming more sophisticated now that it … Continue Reading