EA’s top digital executive Kristian Segerstrale leaves

The last remaining co-founder of Playfish heads back to startups.

SimCity Social: If this free-to-play game is too good, will you pay $60 for the full PC version?

Electronic Arts is finally unveiling a long-rumored Facebook game, SimCity Social. And with it begins a great experiment: Will fans who enjoy this free-to-play online game also dish out $60 when the full-fledged SimCity remake arrives for the PC in …

Alex St. John’s Magi.com launches social gaming hub (exclusive)

Alex St. John is back. The former president of social network Hi5 sold off the struggling service to Tagged in December. But now he is starting a new site, Magi.com, that uses many of the same ideas that were meant …

EA and Tencent to take The Sims Social game to China

Electronic Arts and Chinese social network Tencent are taking EA’s The Sims Social game to China.

Beijing-based Tencent, which has hundreds of millions of users, will publish the game on the Tencent Open Platform under the Chinese name Mo Ni …

How Zynga grew from gaming outcast to $9 billion social game powerhouse

Update: This article is now available as a 63-page e-book on Amazon’s Kindle bookstore.

Zynga has turned the video game world upside down in its short five-year history. As it’s poised on the verge of a massive initial public offering, …

With EA’s The Sims Social, has Zynga met its match? (hands on)

The Sims, a life simulation game, is one of Electronic Arts’ most successful franchises. The company has sold more than 140 million copies of the game and its sequels and expansion packs and has generated around $3 billion in revenue …