Salesforce buys Buddy Media for $689M to become a marketing powerhouse

Confirming rumors from last week, enterprise cloud computing titan Salesforce said today that it has agreed to purchase New York City-based Buddy Media for $689 million.

Buddy Media offers social media analytics for some of the biggest brands in the …

Meet Sprinklr, the biggest social media management biz you’ve never heard of

Radian6 has done a great job of making itself known in the social media management space, attracting a $326 million acquisition by Salesforce a year ago. But now, it might have to watch its back when it comes to maintaining …

Exclusive: TrustYou brings semantic analysis to US hospitality industry, acquires Review Analyst

You’re a US hotel and you need to know what customers think of you. Are bed bugs a bad thing? Did they like the bidet?

German Radian6 competitor TrustYou purchased Review Analyst and received a $5 million first round of …

SocialNuggets launches portal analyzing data on tablet usage

Social analytics company SocialNuggets is releasing its first free analytics portal Wednesday. The site provides free data analysis for the tablet industry, based on millions of tweets, blog posts and other online content.

Other portals focused on different industry verticals …

ViralHeat a Match.com for businesses and consumers?

I’m Dell and I want you to buy my laptop. The only problem is, I have no clue who you are. Radian6 has been telling me you are out there, my Bit.ly links show that you are clicking, but how …