"Seventy-one percent of consumers say they post hashtags from their mobile devices," RadiumOne VP Kamal Kaur told me yesterday. "I've even caught myself hashtagging in my emails."
The Oscars are here, and guaranteed, some arty French film with subtitles that no man has voluntarily watched will win one or three. But what if Twitterati and Facebookers chose the winners?
"The problem with Facebook," he said, "even though everyone thinks they have so much data on you and they're the next Google ... is that recency is a big factor."