Impersonal, mass emails are easy to dislike and ignore, which is why SimpleRelevance has raised $1 million. SimpleRelevance’s platform gathers customer data and then personalized emails to specifically target individuals.
Sponsored Post We spoke to Aubrey Sabala, VP of marketing for “smart data” company Sailthru, to find out how she’s experiencing the shift from CIO to CMO-driven sales.
Just like the hot chocolate I made over the weekend, today’s Funding Daily has a pinch of ‘this’ and a sprinkle of ’that’.
“Smart Data” startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.