Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.

How mobile work is changing the face of business

The emerging “sharing economy” consists of businesses dedicated to changing the very way in which we live. Tools to improve efficiency, lower cost, and encourage collaborative consumption now serve as the driving force of these companies, creating a whole new kind of economy.