Wednesday was a fairly busy day for deals, with old-industry blue chipper GE investing big into a new platform as a service company, Yahoo Japan investing in U.S. startups, and API management company 3scale announcing new funding to grow faster.
Guest Post 35 percent of all emails are viewed on mobile devices and tablets. So why is mobile email design such a quagmire?
Guest Post A lot of companies are debating whether — and what — to move to the cloud. The company I work for, Australia-based Proactive Accountants Network (PAN), made a pretty unusual decision to go all-in on cloud technology and made the leap in a span of 10 weeks, dramatically changing our IT infrastructure. So, for those of you still debating, here’s a look at life on the other side.
Guest Post Social networks, search engines and online resources have all created new challenges for business-to-business marketers. Prospects do more research on their own, and it’s not always easy to know how to reach them.
Guest Post [Editor's note: VentureBeat received several messages saying this story contains inaccuracies. The following corrections have been made: The description of Pardot has been revised to reflect that the Pardot platform does extend into sales, new information on Genius' customer retention has been added, the spelling of Silverpop's Vtrenz product has been corrected, and the statement that Silverpop stopped developing its marketing automation product has been removed. For an update on this story, see our followup post, "What the !@#$ is marketing automation?"