Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.
Is surprise-hit Pinterest covertly capitalizing on the product-sharing behaviors of its burgeoning user base? Evidence amassed by savvy observers suggests as much.
Skimlinks automatically converts product references in blog posts into affiliate sales links. The London startup just closed a funding round of $4.5 led by Bertelsmann Digital Media Investments, the investment arm of media giant Bertelsmann AG.